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New formulas meet EWG Verified stamp of approval.
December 14, 2018
By: TOM BRANNA
Editor
Product claims make for strange bedfellows. Just when you thought the sulfate-free furor had died down, one of the world's biggest players in the hair care space has reignited the issue. Procter & Gamble's Herbal Essences lineup is expanding with two new sulfate-free botanical shampoos. The formulas are said to meet the Environmental Working Group's EWG Verifed stamp of approval. To be authorized to use the EWG Verified mark, Herbal Essences meets the rigorous criterion, and...
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